“I wanted an exciting, challenging career. Marketing was a great fit with my personality and creative side”
Keegan is in his last year of a Bachelor of Commerce – Marketing degree at Macquarie. “I found I really didn’t want to take the safe option of a ‘numbers’ degree and marketing was a great fit for my personality”. Keegan has definitely made the most of his time at uni by becoming involved in events and activities. He works for the University’s Marketing Unit and assists in many major functions.
Knowing what a customer wants and providing what they are after is what fascinates Keegan. He enjoys the combination of brand management and product placement. He aspires to work in sponsorship marketing for event management and talent representation and feels his degree at Macquarie University has set him on the path to success.