Bachelor of Marketing and Media
The combination of media and marketing in today's connected world is now a reality. The ever-changing technology within media and marketing creates complexity in business. This means you need to have practical and theoretical knowledge in order to succeed in today's business environment. Companies require an effective integrated marketing approach by cleverly leveraging on creative aspects of multimedia production, among other things, in order to achieve greater returns on their advertising.
Within this new degree for 2012, students will be taught the theory behind modern marketing principles and develop a thorough understanding of both traditional and emerging media and the practical skills to utilise these technologies in a marketing context.
The half year internship component is an integral part of the fourth year honours program and develops students skills and experience with relevant industry partners.
What you can study
- Australian media
- Brand management
- Business and creative arts management
- Digital marketing (eMarketing)
- Integrated marketing communications
- Marketing fundamentals
- Marketing research
- Media cultures
- Professional writing
- Public relations
- Radio, screen and digital-media production
- Social marketing
The Bachelor of Marketing and Media is an interdisciplinary degree with teaching staff consisting of widely published academics, professional marketers and award winning media producers- all with industry experience in their area of expertise. Students will also have access to the highest quality media facilities in Australia, with professional studio spaces, industry-standard digital workstations for all production areas, a specially equipped theatre for screenings and digital production tools.
The competitive and selective intake into this degree ensures that our graduates will be of the highest calibre to meet the demanding needs of their future employers.
The unique blend of the study of marketing strategy and analysis and brand management with the creative industries of digital and social media production sets this degree apart. The emphasis is on a balance of theoretical understanding and practical application, in both professional marketing and media spheres.
See specific degree information for the Bachelor of Marketing and Media.
- Advertising account manager
- Art director
- Brand / product manager
- Broadcasting production officer
- Corporate communications producer
- Creative director
- E-marketing analyst
- International business manager
- International marketing specialist
- Market researcher
- Marketing executive
- Media buyer
- Media and public relations specialist
- Social media specialist
What can you expect from the course?
Administrative enquiries - Media
Arts Student Centre
Building W6A, Level 1
Ph: 61 2 9850 6783
Fax: 61 2 9850 8240
Department of Media, Music, Communication and Cultural Studies
Building Y3A, Level 1
Ph: 61 2 9850 2192
Enquiries - Marketing
BESS Student Centre
Building E4B, Level 1
Ph: 61 2 9850 8450
Fax: 61 2 9850 6140