Marketing is about satisfying the wants and needs of customers. The study of marketing involves understanding how management personnel in an organisation identify and anticipate customers’ needs. Marketing students learn how to organise resources to ensure that those needs are satisfied in a way that builds a long-term, mutually rewarding relationship between the customer and the organisation.
Our Bachelor of Commerce majoring in Marketing has been recognised by:
- the Australian Marketing Institute (AMI)
the AMI represents professional marketers throughout Australia, including practitioners from all marketing functions and industries.
The AMI accreditation also recognises the program as meeting its requirements for marketing course content and quality assurance. Macquarie is the only university in Australia to have AMI accreditation.
Marketing at Macquarie
A Marketing major is one of ten majors belonging to Macquarie’s Bachelor of Commerce. Students may choose to study the Bachelor of Commerce with a single major in Marketing or do a double major. Both options amount to the same workload and are over 3 years full time.
- Bachelor of Commerce:
- Bachelor of Business Administration
- Bachelor of Commerce with the degree of Bachelor of Laws
- Bachelor of Commerce with the degree of Bachelor of Science
- Bachelor of Business Administration with the degree of Bachelor of Arts
- Bachelor of Business Administration with the degree of Bachelor of Arts - Psychology
- Bachelor of Business Administration with the degree of Bachelor of Commerce - Professional Accounting
- Bachelor of Business Administration with the degree of Bachelor of Laws
- Bachelor of Marketing and Media
Popular combinations with Marketing include:
Students are encouraged to combine the Bachelor of Commerce with other degrees to form double degrees and to combine the Bachelor of Commerce with Laws for a combined degree. Double degrees give you a wonderful opportunity to study a range of discipline areas. For example, a Bachelor of Arts with a Bachelor of Commerce (Marketing) gives you a deep insight into why we buy products.
What can you study in a Marketing major?
The major looks at the evolution of marketing thought from production orientation to its current state. It covers:
- Brand management
- Consumer behaviour
- Customer relationship management
- Financial accounting
- Integrated marketing communications
- Introductory statistics
- Marketing fundamentals
- Marketing management and metrics
- Marketing research
- Marketing strategy
- Microeconomic principles
- Social marketing and sustainability
Where can you go with a Marketing major?
Every sector of the economy recruits marketing graduates. Roles are diverse and include:
- Account/relationship management
- Brand management
- Direct marketing
- Marketing communications consulting
- Market research
- New product development
- Product management
Employment growth is particularly strong in consumer services, especially financial services and tourism and hospitality. Marketing qualifications are easily transportable when seeking work outside Australia. Marketing and sales represent over 6% of projected employment growth in the next two years.
How much can you earn with a Marketing major?
The MyCareer Salary Centre shows that if you're in marketing you will most likely earn more than your counterparts working in accounting, law or property.
Average salaries in marketing sub-sectors as at 6 July 2012:
|Channel and Segment Management||$97,265|
|Market Research and Analysis||$89,223|